About Us




LFT FIT is a South African-based international premium sportswear brand focusing on those serious about lifting weights.

Our name is an abbreviation for Lift fit or Liftfit.

LFT FIT™ Gym Wear was founded on the basis of pure grit, determination and a single objective: To be the number one most loved gym wear brand in the world!

We officially launched into the South African market in early 2020.

Our CEO and co-founder, Jared McCormick, is a health and fitness enthusiast who identified a gap locally for exercise apparel that is functional, made from the best quality fabrics and stylish, so that the wearer feels confident no matter how intense their workout is.

Jared started his career as a design architect focusing on luxury homes across the country, therefore he is closely involved with the design and manufacturing of the apparel, making the fit and comfort of each garment always his top priority.

He always wanted to design a brand that is hard-wearing, durable and worn by all athletes so he embarked on his dream of designing active wear in 2017 that is now LFT FIT Gym Wear. 

LFT FIT™ is a brand that provides high-end fashionable lifting apparel that is hard wearing and durable and is worn by all athletes in and out of the gym.

At LFT FIT, We continue to focus on the ever evolving technologies and innovations in the textile and sporting industries whilst making sure that quality and style are at the very forefront of our business.

Our clothing representsYOU, a generation of resilient individuals that continue to persevere towards achieving your goals. Religiously building your mind and your body to endure and conquer, never losing focus and continuing to move forward no matter what obstacle lies ahead.

We believe that whatever life’s challenges are that weigh you down...Lift it...own it...and prepare yourself for the next one..but most of all...always Pull Your Weight!

Welcome to the LFT FIT™ family!